There's no shortage of ways for an automaker to celebrate a big anniversary. Debuting a pivotal new product – like the new Giulietta – is one of 'em. Commissioning a series of concept cars – like the Pininfarina 2uettottanta, Bertone Pandion and Zagato TZ3 Corsa – is another. And so is hosting a huge rally for owners of its vehicles from around the world. Alfa Romeo, which this year celebrates its landmark centenary, is doing all of this and more.
In truth, Alfa Romeo didn't simply rename the coming model formerly known as "Milano" to "Giulietta." It was Fiat's unhappy Milanese workers who made a stink awful enough to get the company to change course in nomenclature. Seems the new Milano was due to arrive as the last of the Milanese Alfisti were going to be made redundant or moved to Turin, where Fiat is headquartered. The Milan workers, dead set on not being remembered in name alone, protested to the parent company, and so the car has a
If you're looking at spy shots of a European hatchback and wondering, "Why should I care?", we'll tell you why. This car is, in all likelihood, coming to America. The test mule was snapped while stopped by local police, which isn't something you see every day. Oh, and it was near the Nurburgring, to boot.
Although Car magazine says the coming Alfa Romeo Milano (nee 147) is "quite different from the Mito mini," their rendering of the car makes it look an awful lot like a Mito with two more doors. Not that there's anything wrong with that, since it just means more of a good thing. Compared to its 147 predecessor, it will be longer and lower, although still relatively Golf-sized.
One of the Alfa Romeos the U.S. buying public got to know (and largely ignore) was the Milano. Back then, the Milano was a wedgy, compact sedan with a proper trunk. From the looks of things, Alfa is prepared to resurrect the Milano name, only this time it won't go on another sedan. Instead, it's expected to adorn a compact, five-door hatch that shares a platform with the Fiat Bravo and Lancia Delta.