Please excuse us while we banish thoughts of David Letterman's hosting of Oscar night – Magna; MILA... Uma; Oprah – and instead focus on what this concept car brings to the table. This is the sixth MILA Concept from Magna-Steyr, the Austrian arm of Canadian auto parts giant Magna International, and it's meant to showcase the capabilities of the supplier.
Magna Steyr may not be a name most consumers would recognize, but it is one of the biggest players in the auto industry. As a contract manufacturer, it has produced some 2.5 million vehicles across 21 different models, including the Mercedes-Benz G-Class, Aston Martin Rapide and Mini Countryman, to name just a few.
The Magna MILA Alpin concept car shown in Geneva has gotten the attention of both Mercedes and BMW. The button-cute 4-wheeler rode on a flexible platform, could utilize a variety of fuel sources, climb 45-degree angles, and get up to 120 mph. Those capabilities, and the ability to be easily rebodied and cost-effectively manufactured, have the two premium brands looking at ways to bolster their lineups and enviro-credentials.