Magna has an established record of showcasing its capabilities through the MILA series of concepts at the Geneva Motor Show, and this year will be revealing the hybrid MILA Plus sports car seen here.
Please excuse us while we banish thoughts of David Letterman's hosting of Oscar night – Magna; MILA... Uma; Oprah – and instead focus on what this concept car brings to the table. This is the sixth MILA Concept from Magna-Steyr, the Austrian arm of Canadian auto parts giant Magna International, and it's meant to showcase the capabilities of the supplier.
Magna Steyr may not be a name most consumers would recognize, but it is one of the biggest players in the auto industry. As a contract manufacturer, it has produced some 2.5 million vehicles across 21 different models, including the Mercedes-Benz G-Class, Aston Martin Rapide and Mini Countryman, to name just a few.
The Magna MILA Alpin concept car shown in Geneva has gotten the attention of both Mercedes and BMW. The button-cute 4-wheeler rode on a flexible platform, could utilize a variety of fuel sources, climb 45-degree angles, and get up to 120 mph. Those capabilities, and the ability to be easily rebodied and cost-effectively manufactured, have the two premium brands looking at ways to bolster their lineups and enviro-credentials.