michelin primacy

The oldest and fiercest tire war is not the one waged for any motorsport victory, but the one that is still trying to win your hearts and wallets. In fact, the latter begets the former. And in a new and changing – and supposedly more caring – world, tire makers are turning to ...

Michelin says there are two touring-tire-buying camps. One drives BMWs and Audis and goes shopping for performance touring tires. The other group drives Camrys and Accords and is somewhat surprised to learn they'll be shopping for more expensive performance tires. The tire company hopes to capture ...