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Of all the tips and tricks that are known to save fuel on modern-day cars and trucks, one that often gets overlooked is getting the right set of tires mounted up. Of course, nobody wants to use an inferior set of tires in the hopes of saving just a wee bit of gas, so Consumer Reports decided it was high time to line two of the biggest players in the rubber industry, Cooper and Michelin, against one another to see who came out on top in the low rolling resistance category.

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Continental Tire's head of development, Burkhard Wies, has issued a warning to us all against so-called "eco tires." Europe is considering labeling tires with eco ratings if they have certain attributes like especially low rolling resistance or create minimal noise pollution. But Wies says that tires purposely designed for "extremely low rolling resistance and high mileage are 10-percent worse at wet braking than those with good all-round properties." In one example, the eco friendly tires incre

Michelin has created a new tire as part of the development of the Peugeot 308. The Energy Saver uses a specially-developed rubber composite, and Michelin claims the tire reduces rolling resistance by 20% in both 15- and 16-inch sizes. Tire testing was carried out by TÜV SÜD Automotive, which measured the Michelin's performance to that of the top six competitor tires. The Energy Saver is also said to have the same durability as Michelin's other tires.

The frugal 1.6-liter diesel Peugeot 308 (and the very frugal diesel hybrid version) get some of their low numbers to Michelin's new low-rolling resistance tires, called Energy Saver. According to AN Europe, the tires themselves don't subtract too many grams of CO2 emitted for each kilometer driven (just four grams) or liters of fuel required to move the car (just 0.2 per 100 kilometers), but take the four rubber circles in context with other fuel economy measures in the 308 line (weight reduct

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