The process of shutting down the Mercury is complete. Ford officially made the decision to close its mid-level brand in June of 2010. In the months that followed, Ford offered its dealers money to stop selling the cars, with production shutting down in September. The last Mercury, a Mariner, rolled off the assembly line in the beginning of October and former spokesperson Jill Wagner said her good-byes to both the car and her job. Now the last piece of the brand has come down as dealers are remov
Mercury is two months away from execution, leaving the brand's 1,700 dealers in a pretty tough spot. Essentially, they've got three choices: Agree to Ford's terms and walk away, negotiate and walk away, or pick a legal fight with The Blue Oval. Automotive News reports that about 1,000 dealers still haven't signed FoMoCo's compensation agreement and some of those dealers reportedly stand to lose millions of dollars in the deal.
If Automotive News is correct – and they usually are – it looks like Mercury won't make it to Thanksgiving this year. Heck, they won't even make it through Halloween according to a new report. AN is saying that three dealers have come with forward with news of the automaker's plans. What they're saying is that the 71-year-old brand will start winding down production at the end of September. The ancient Grand Marquis gets the axe on Sept. 30, the Mountaineer on Oct. 1, the Milan on Oc