Autoblog

Lamborghini apparently has a sense of humor; how else would you explain the exotic brand's website using an image of a small paper bag with a bull logo and the automobili Lamborghini script, described as a sick bag, as the entry to the merchandise section of its website? If the performance of its cars doesn't kick you in the gut, the prices will likely induce at least some swooning. A better use for this barf sack - which appears to just be an inside joke to the folks at Sant'Agata - would perhaps be toting the finest of chocolates. Too bad that they're out of stock (probably forever), so even if you wanted to toss your cookies into what's undoubtedly one of the highest performance puke diddies available, it's not possible. The time honored tradition of hanging your head out the side window after a particularly hot lap in, say, the Reventon is always an option, though. We wonder if they offer napkins?

[Source: Lamborghini via Motor Trend]

Ferrari's global branding efforts are accelerating as fast as its race and road cars, to the point where a third division was established just to manage it all. Heck, they've even got a Ferrari edition Segway scooter now. Next on the agenda: an aggressive expansion of Ferrari Store retail outlets, the locations that peddle all manner of scarlet wares with the Prancing Horse badge.

Ferrari's new global branding division, under the direction of former Red Bull lieutenant Dany Bahar, is planning to open no less than 40 new stores around the world over the next five years. The latest location just opened at Barcelona's El Prat International airport in Spain, soon to be joined by locations in Abu Dhabi and Moscow in the next few months, followed by Singapore, Macao and Honolulu next year. (Maybe Cleveland will get one soon! - JN)

Is this all getting to be too much? Many would say so, among them a good portion of the Autoblog writing staff. But as a counterpoint, if the added income ends up financing ever-faster road cars and further dominance on the race track, maybe there's something to it.

[Source: Inside Line, photo by Noah Joseph]

Ferruccio Lamborghini, as the story goes, approached Enzo Ferrari with ideas on how to improve his sportscars, but Enzo rebuffed him promptly. And so Lamborghini Autobomili SpA was born, hungry to beat Ferrari at its own game, and been trying to ever since.

But making high-performance exotic sportscars is only part of the game these days, and Ferrari is the undisputed market leader in putting its name on anything and everything. But just as its F1 challengers try to claw back a slice of the merchandising pie, so do Ferrari's road car rivals. Lamborghini has followed the Ferrari formula by introducing a wide range of branded merchandise, including partnerships with Nokia and with Asus to produce branded cell phones and laptop computers to rival those made for Ferrari by Motorola and Acer.

Among other strategies for increasing brand awareness and capitalizing on its prestigious name, Lamborghini is reportedly considering opening a chain of retail stores to sell its branded merchandise. Raging Bull merchandise is already sold in authorized dealerships and online, and at a small number of retail locations mostly in Italy, but opening more stores around the world is a strategy that has been working for the Prancing Horse, and if it works for Ferrari, it just might work for Lamborghini, too.

[Source: CNN Money via Luxist]

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If you're a regular reader of Autoblog, you'll know we're big fans of Top Gear. The BBC car show has a dedicated following in the UK who watch the show, read the magazine and even show up for filming at their set, plus even more viewers abroad watching the show syndicated or on BBC World with a weekly global audience estimated at over 350 million.

Now all those fans can have a piece of the action, as Top Gear has finally launched a line of merchandise. The new line offers t-shirts for man, woman and child, key-chains, caps, umbrellas, bags, jackets and even the Stig board game.

Sure to be most popular, though, is the line of Stig t-shirts, bearing the image of the show's mysterious test driver. Each one has a different image of the Stig on the front with a corresponding slogan used by host Jeremy Clarkson to introduce him on each show. Our favorite: "Some say...The Stig urinates 98 Ron Petrol"

To see the full selection of top gear from Top Gear, visit www.officialproducts.co.uk.