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31Did BMW and Mercedes engage in a game of sales chicken?

BMW and Mercedes-Benz took a bit longer than other manufacturers to report their final sales figures for 2011, and some analysts believe the delay may have something to do with the fact that both automakers were vying for the sales crown among luxury makes. Long-time champion Lexus suffered production setbacks at the hands of the earthquake and tsunami disasters in Japan last March, which left the door open for the two German companies to make a move for the top slot. In the end, Mercedes-Benz a

47Report: Mercedes overtakes Lexus as leading luxury automaker in U.S.

Make way for the new king. Mercedes-Benz has made up serious ground in the American luxury market, beating out both BMW and long-reigning Lexus in sales last month. The Silver Arrow saw deliveries climb by 17 percent in the US, up to 19,862 units in September. What's more, Ernst Lieb, the company's chief executive officer, said that he expects the Mercedes-Benz market share to continue to grow throughout the remainder of 2010.

47Report: Audi outsells Mercedes-Benz globally for first time in Q1 2010

For the first time ever, Audi has managed to outsell Mercedes-Benz in global sales for the first quarter of 2010. Some of the European press are treating it like the fourth horseman of the apocalypse, but before we break out our Mayan calendars and go all 2012 on you, here are the hard numbers: Audi sold 264,100 vehicles worldwide between January and March while Mercedes sold 248,500 units over the same time period. For what it's worth, BMW has yet to release its final first-quarter sales figure

5Coup de Gr�ce: Citroen poaches Mercedes sales chief

French automaker PSA/Peugeot-Citroen is serious about breathing new air into its chevron-badged division. After partnering with Polyphony's Gran Turismo racing simulator franchise for the GTbyCitroen concept and announcing the revival of the DS nameplate with an upcoming show car at the Geneva Motor Show, the Franco auto group has managed to poach Mercedes-Benz sales chief Jean-Marc Gales to be Citroen's new chief executive.

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