It was only a few weeks ago that Mercedes-Benz CEO Dieter Zetsche laid out his global sales vision for the brand, aiming to be the world's Number One luxury automaker by 2020 with 2.7 million annual sales. One component of that plan is building another plant in North America, and a report by the TheDetroitBureau.com indicates that the plant will be built in Aguascalientes, Mexico – right next to a Nissan assembly plant that's already there.
Mercedes Benz Factory
Size still matters, but the quest to be number one is also getting more headlines. Mercedes-Benz is the latest to stake its future on taking the top slot, with CEO Dieter Zetsche aiming to be the world's largest premium maker by 2020. The specific number is 2.7 million vehicles sold that year, which represents an astronomical jump from 2011 sales of 1.26 million vehicles.