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13Mercedes takes us behind the scenes of a concept car

It's not easy designing and building a car from the ground up, and that's especially true when the resulting machine is meant to usher in a new styling direction for an established automotive marque or to put on display the latest bits of technological wizardry and high-fashion materials. Such is the case with the Mercedes-Benz Concept A-Class.

11Mercedes-Benz shows off next-generation connectivity in Concept A-Class

Here's the problem with decking out a high-end Mercedes-Benz with a range of infotainment functionality: The average S-Class buyer doesn't use it and the "digital natives" – those born with a mobile phone in their hands – can't afford one. That's set to change, and the Concept A-Class is the beginning.

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