One of the neatest things to do overseas is find U.S. stars hawking foreign goods, like Kevin Costner fronting for coffee in England and Bill Murray selling whiskey in Japan. Turns out MacGyver, aka actor Richard Dean Anderson (click the image above to enlarge), wasn't to be left out of the action, having been named the "hero" to help sell the Mercedes-Benz Citan.
We tend to think of Mercedes-Benz as a luxury automaker – and indeed it is – but overseas it's a full-line brand, known as much for its trucks and vans as it is for its upscale passenger cars. And this is the latest.
Though the Ford Transit Connect may be a niche player in the North American market, the small van market is big business in Europe. According to Mercedes-Benz, it accounts for some 700,000 units annually, and that's a pie of which Daimler wouldn't mind getting a bigger slice. And so it has announced its new Citan.