Automotive naming schemes can get a little bit weird as they age. Just look at the impending BMW lineup with a rear-wheel drive 2 Series and front-wheel drive 2 Series Active Tourer on sale together – of course, to say nothing of the fact that the 2 Series is actually the successor to the 1 Series coupe/convertible in the States. Crazy. However, Mercedes-Benz might be taking steps in the opposite direction to actually make its SUV and crossover lineup easier for customers to understand.
BMW opened a whole Pandora's Box when it introduced the X6 back in 2008. Sure it made little sense, sacrificing all that "utility" for a little more "sport," but it's been a solid success for BMW – especially considering the nominal expense it cost to develop the X6 on top of the X5 on which it's based. Little wonder that, while BMW has already followed up with a smaller version in the form of the X4, other automakers are starting to catch up. And that includes Mercedes-Benz.
With apologies to Robin Thicke (and to anyone offended by his unarguably catchy hit song), but Mercedes-Benz has just shown that BMW isn't the only automaker that knows how to blur the lines between seemingly unrelated market niches to create something new entirely. The subject today is the Mercedes-Benz Concept Coupe SUV, and its name alone tells you pretty much all you need to know about its style, shape and intentions.
Automakers attempting to mix the sexiness of a coupe and the utility of an SUV don't appear to be going away. BMW arguably created the niche with its X6, and Acura latched onto it with the awkward ZDX. Mercedes-Benz might be taking the best stab at the form yet with the Concept Coupe SUV, which debuts at the 2014 Beijing Motor Show.
Mercedes-Benz will be among the numerous automakers presenting new concepts at the Beijing Motor Show later this month, but at the company's annual shareholders' meeting today in Berlin, Daimler chairman Dr. Dieter Zetsche gave an advanced look at what to expect.