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Mercedes wardrobe commercial malfunction -- Click above to watch video

The voiceover for Mercedes' "Ignite" commercial for the new E-Class starts with "It is, quite simply, the most advanced automobile we have every created." However, during the start-up sequence before that voiceover, the actual commercial begins with a warning light: when the driver turns the car on, the message "Front Right SRS Malfunction Service Required" appears in the dash - not the type of message you expect to see when your car fires up and does its system check. Still, knowing how these things work, we suspect this commercial was probably filmed early on in a pre-production prototype with an inactive airbag - a common enough occurrence with these sorts of vehicles.

In any case, to watch the commercial and check out Mercedes' official response to the flub, hit the jump. Hat tip to Wai.

UPDATE: Mercedes-Benz USA blocked access to video of the commercial on YouTube, but they didn't get rid of all the copies. Follow the jump for a salvaged excerpt of the commercial.


Gallery: 2010 Mercedes-Benz E-Class


[Source: YouTube, Mercedes-Benz]

Continue reading VIDEO: Mercedes-Benz E-Class commercial features malfunctioning car

VIDEO: Mercedes-Benz E-Class commercial features malfunctioning car originally appeared on Autoblog on Mon, 13 Jul 2009 16:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisingcommercialcommercialsidiot lampidiot lightIdiotLampIdiotLightmarketingmercedesmercedes benzmercedes e classmercedes e-classmercedes-benzMercedesBenzMercedesE-classMercedesEClasssaloonsedanservice lampservice lightServiceLampServiceLightvideoyoutubeMon, 13 Jul 2009 16:57:00 EST<![CDATA[VIDEO: Mercedes-Benz 2010 E-Class commercial is out there. <i> Really</i> out there.]]>http://www.autoblog.com/2009/05/11/video-mercedes-2010-e-class-commercial-is-out-there-i-really/http://www.autoblog.com/2009/05/11/video-mercedes-2010-e-class-commercial-is-out-there-i-really/http://www.autoblog.com/2009/05/11/video-mercedes-2010-e-class-commercial-is-out-there-i-really/#commentsFiled under: , , , ,


Click above to watch a Euro-market commercial for the 2010 Mercedes E-Class

As if you needed any more proof between European and American cinematic viewing tastes, this one also a reasonable demonstration of the different perceptions of Mercedes in the U.S. versus residents of The Continent. It takes a while for anything to happen, but when it does, depending on where in the world you're from, it might make you cock your head a little bit. Follow the jump to watch the 98-second spot.

[Source: Mercedes-Benz via YouTube]

Continue reading VIDEO: Mercedes-Benz 2010 E-Class commercial is out there. Really out there.

VIDEO: Mercedes-Benz 2010 E-Class commercial is out there. Really out there. originally appeared on Autoblog on Mon, 11 May 2009 12:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2010 e-class2010 mercedes-benz e class2010 mercedes-benz e-class2010E-class2010Mercedes-benzE-class2010Mercedes-benzEClassadvertisingcommercialcommercialse classEClasseuropemercedesmercedes e classmercedes e-classMercedesE-classMercedesEClasssci-fivideoMon, 11 May 2009 12:58:00 EST<![CDATA[First Drive: 2010 Mercedes-Benz E-Class still a solid bet with excellent returns]]>http://www.autoblog.com/2009/05/05/first-drive-2010-mercedes-benz-e-class-still-a-solid-bet-with-e/http://www.autoblog.com/2009/05/05/first-drive-2010-mercedes-benz-e-class-still-a-solid-bet-with-e/http://www.autoblog.com/2009/05/05/first-drive-2010-mercedes-benz-e-class-still-a-solid-bet-with-e/#commentsFiled under: , , ,


2010 Mercedes-Benz E-Class - Click above for high-res image gallery

With eight generations and 12 million units sold over the last 62 years, the Mercedes-Benz E-Class' longevity represents a profound run of intelligent bets for a premium sedan sold in premium quantities. That makes Las Vegas an appropriate background for last week's introduction of the E-Class sedan, Sin City being home to numerous examples of remarkable endurance. Having been outsold by the BMW 5 Series for the last couple of years in the U.S., Mercedes went all-in on the new E, from design to fabrication to luxury to - of course - technology. To find out what we thought of the gamble, hit the jump.


Gallery: First Drive: 2010 Mercedes-Benz E-Class


Photos Copyright (C)2009 Jonathon Ramsey / Weblogs, Inc.

Continue reading First Drive: 2010 Mercedes-Benz E-Class still a solid bet with excellent returns

First Drive: 2010 Mercedes-Benz E-Class still a solid bet with excellent returns originally appeared on Autoblog on Tue, 05 May 2009 11:58:00 EST. Please see our terms for use of feeds.

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BRABUS E-Class - Click above for high-res image gallery

If you must have the new Mercedes-Benz E-Class and can't wait for the AMG version, BRABUS has something to show you. The German tuning firm has launched its new program for the redesigned luxury sports sedan, the highlight of which is an enlarged 6.1-liter version of the V8 found in the E550 that now produces 462 hp compared to the original's 382 hp.

BRABUS clearly didn't stop there, fitting an aero package to the new E-Class that replaces the front bumper with a new design that reduces lift and incorporates LED daytime running lights and fog lamps. The exterior also features new fender vents, rocker panels, a spoiler and rear apron housing a pair of chrome tailpipes. The entire look is rounded out by new BRABUS Monoblock wheels that can be had up to 20 inches in diameter.

Additional performance hardware includes an augmented braking system with larger rotors and more powerful calipers, an optional limited-slip differential and BRABUS-tuned sport exhaust. The interior, likewise, can be fitted with optional equipment like illuminated BRABUS sill plates, a different "sport" steering wheel and complete mastik and alcantara leather interiors.

Gallery: 2010 Mercedes-Benz BRABUS E-Class


[Source: BRABUS]

Continue reading BRABUS turns 2010 Mercedes-Benz E-Class into AMG-hunting beast

BRABUS turns 2010 Mercedes-Benz E-Class into AMG-hunting beast originally appeared on Autoblog on Fri, 27 Mar 2009 12:56:00 EST. Please see our terms for use of feeds.

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