Guys like luxury, and women like imports when it comes to new-car buying, according to a study by Kelley Blue Book. Five out of the 10 brands men were most likely to shop for were domestic, with Lincoln topping the charts. Men are 174 percent more likely to shop for the American luxury brand than women. On the other hand, of the 10 brands women are most likely to shop for, only one – Dodge – was domestic. Women are also 119 percent more likely to search for Volvo than their male coun
According to a study by the University of Michigan, women now outnumber men on US roads for the first time in the country's history. Analysts at the school's Transportation Research Institute used data from driver's license statistics for their findings, and the trend may have a widespread impact on the automotive industry as a whole. The researchers predict that if the trend continues, it could affect everything from vehicle design to traffic fatalities and fuel consumption. The study concludes
This just in: early reports inform us that water is, in fact, still wet. Also, the clever minds at CNW Market Research have discovered that an individual's personal tastes in a vehicle varies greatly depending on gender and age. Shocking, we know. According to the data, women typically base their purchases on rear visibility, cost, front visibility, remote side mirrors and side air bags, in that order. Well, the last three are tied, but pretty much in that order.
Well, here's an issue where people may want to seriously keep their mouth shut. According to a study by Kia Motor UK, 53 percent of drivers think they're the better half-in driving, that is, compared to their significant other (SO). Worse, nearly 20 percent would consider dumping or serving divorce papers if they felt their SO was too critical of their driving skills.
A recent nation-wide survey by Jiffy Lube casts strong doubt upon the age-old image that men know more about cars than women. When asked, for example, where to find a tire's air-pressure, two-thirds of the men answered incorrectly as opposed to 45-percent of women. The percentages were the same when men and women were asked if synthetic oils increased mileage between oil changes.
For fans of the
North American MINI Cooper Championship, get ready for the
original to arrive in the states via the telle. Auto Racing Daily reports that the 2005 and 2006 U.K.-based
MINI Challenge Series will be shown on boob tubes across this continent sometime later in the year.