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Testing new semiconductor products doesn't always have to be boring - or at least not when a chipmaker is run by an ex-motocrosser. Micron CEO Steve Appleton will be driving a Porsche-powered Baja Tour Car buggy in the upcoming SCORE Baja 1000, and his company's Lexar flash memory and image sensing products will record the entire journey. This is said to be the first complete video recording ever assembled of the race, which underscores the nastiness of this environment.

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