When McDonalds announced that it had teamed up with GM on a new HUMMER-themed Happy Meal, it seemed like a no-brainer. Kids like Happy Meals, kids like trucks, and everybody knows HUMMER. You don't need a degree in marketing to figure out that putting these elements together would be a hit for all involved.
Reading the New York Times' account of it, however, could lead one to believe that the HUMMER Happy Meal represents the end of western civilization.
In last week's article titled "Would You Like A Gas Guzzler With That?" writer Melanie Warner offers up a plodding critique of the promotion, McDonalds, and of course, GM / HUMMER. The reactions collected are so over-the-top, the article practically reads like satire.
Click through for some of the hyperbole-laden "highlights" of the article.
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