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HUMMER Happy Meal Hysteria



When McDonalds announced that it had teamed up with GM on a new HUMMER-themed Happy Meal, it seemed like a no-brainer. Kids like Happy Meals, kids like trucks, and everybody knows HUMMER. You don't need a degree in marketing to figure out that putting these elements together would be a hit for all involved.

Reading the New York Times' account of it, however, could lead one to believe that the HUMMER Happy Meal represents the end of western civilization.

In last week's article titled "Would You Like A Gas Guzzler With That?" writer Melanie Warner offers up a plodding critique of the promotion, McDonalds, and of course, GM / HUMMER. The reactions collected are so over-the-top, the article practically reads like satire.

Click through for some of the hyperbole-laden "highlights" of the article.

Continue reading HUMMER Happy Meal Hysteria

Get a HUMMER in your Happy Meal



Why is Ronald smiling? Because he has the new HUMMER Happy Meal toys before everyone else.

Starting tomorrow, one of eight toy HUMMERS will be packed in each "boy" Happy Meal ("girl" meals will feature Polly Pocket, so don't fret if you've got a daughter, moms and dads). The full HUMMER lineup is represented, from the now-defunct H1 to the H3T Concept pickup. There's even an alternative-fuel H2H, whose hydrogen tank glows green when the car is pushed. It also comes with "Hydrogen" decals that can be applied to the bodywork to ensure maximum political correctness.

Admittedly, the level of detail on the toys is pretty good for a meal throw-in. We might just have to take a ride over to Mickey D's ourselves...

(More Ronald, toy shots, and a press release after the jump)

[Source: GM, McDonalds]

Continue reading Get a HUMMER in your Happy Meal


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