mcdonalds happy meal


HUMMER Happy Meal Hysteria

When McDonalds announced that it had teamed up with GM on a new HUMMER-themed Happy Meal, it seemed like a no-brainer. Kids like Happy Meals, kids like trucks, and everybody knows HUMMER. You don't need a degree in marketing to figure out that putting these elements together would be a hit for all involved. Reading the New York Times' account of it, however, could lead one to believe that the HUMMER Happy Meal represents the end of western civilization. In last week's article titled "Would You Like A Gas Guzzler With That?" writer Melanie ... Read more →

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Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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