With a tagline like "Zoom Zoom", Mazda has given itself the mandate that every one of its vehicles must be fun to drive. While that standard is more easily met with dedicated sports cars like the RX-8 and MX-5, infusing the essence of Mazda's marketing pitch into CUVs, economy cars and family sedans is easier advertised than done. Mazda runs the risk of damaging its message if each iteration of the CX-7, CX-9, Mazda3, Mazda5 and Mazda6 doesn't measure up.

And so the 2009 Mazda6 arrives with a new design, more room and more power as the brand's all-new offering in the hotly contested mid-size sedan segment. Being a Mazda, the new 6 will be compared just as much to the sedan it replaces as to competitors from Honda, Toyota, Nissan, Ford and Chevrolet. The prior version was the driver's choice among this field of vanilla four-doors, and the 2009 model must scream Mazda's mantra just as loudly while appealing to more customers. Does it accomplish this without diluting the company's "Zoom Zoom" message? Follow the jump to find out.



All photos Copyright ©2009 John Neff / Weblogs, Inc.

When American super swimmer Michael Phelps won eight gold medals and broke seven world records at the 2008 Olympics, he became an instant celebrity. Since the Olympics were held in the land of the Great Wall, Phelps is perhaps an even bigger sensation in China. In fact, Phelps is so big in the Middle Kingdom that he has just scored what is believed to be the largest endorsement deal of any western celebrity, a $1 million deal to pitch the all-new Mazda6. Mazda is spending big bucks on a pitch man in an effort to capitalize on its recent success in China. The outgoing 6, named Rui Yi in China, experienced a 43 percent sales increase in 2008, outpacing Mazda's already impressive brand-wide increase of 27 percent.

China is currently the world's third largest market, behind only Japan and the United States. The world's most populous nation is expected by many analysts to surpass Japan in this category as soon as this year, and the US could be in the rear view mirror by 2020. Mazda spending big to land an American hero shows goes some way to showing just how important the growing market is for the Japanese automaker.


[Source: Ad Age]

The redesigned Mazda6 is hitting dealers as we speak, and the Japanese automaker turned to the famous vanguards of style at Troy Lee Designs to tweak one for the SEMA Show in Las Vegas this year. TLD laid down the custom green paint job with help from L&G Enterprises and PPG for the paint itself, while Funktion USA added body mods like the carbon fiber splitter up front and rear wing. Lest you think this tuned Mazda6 is just a show stand prop, it's also been fitted with 18-inch black Momo Strike wheels, Hoosier tires (nice touch), a custom suspension by Eibach Springs and big brake kit by Wilwood with 6-piston clampers and cross-drilled rotors. There's no word on whether or not the TLD Mazda6 has any engine upgrades, but it's not like the stock 3.7L V6 is lacking Zoom-Zoom with its best-in-class 272 horsepower. Check out the official word from Mazda after the jump and our gallery of live, high-res shots from the show floor below.

Click above for hi-res gallery of the Mazda Kiyora concept

Mazda has confirmed its Paris Motor Show lineup, which will be led by the Kiyora concept, a water-themed, Nagare-styled city car built on a new platform that features a "next generation" direct-injected four-banger. No additional details have been relayed at this time, other than it's supposed to be lightweight and efficient, in keeping with Mazda's "Sustainable Zoom-Zoom" approach. (As an aside, you should know that it's quite amusing to watch grown adults actually say this stuff with a straight face at press conferences.) Also officially confirmed now is the updated MX-5, complete with the new happy face that hit the web on Wednesday. It's joined by the Mazda6 MZR-CD 2.2L diesel and the Mazda2 MZ-CD 1.6L diesel, both of which are also world premieres. As always, we'll be in Paris to bring it to you live next month.


[Source: Mazda]

Click above for a high-res gallery of the 2009 Mazda6.

Despite having the ability to snatch the 2.3-liter gasoline-electric hybrid from FoMoCo's arsenal – the same engine found in the Mazda Tribute Hybrid, Ford Escape Hybrid and 2009 Fusion – Mazda has decided to keep the new Mazda6 hybrid-free for the time being. Jay Amestoy, veep of public and governmental affairs for Mazda, told InsideLine that the automaker is content that the new 6 can hold its own against the competition, despite the high cost of fuel. "Our real-world MPG numbers will be strong, and we think the fuel economy is pretty good the way it is."

The 2009 Mazda6, equipped with the base 2.5-liter four and a manual transmission is rated at 20/29 mpg on the EPA's city/highway estimates, while the 3.7-liter V6-equipped model comes in at 17/25 mpg.

Sales of hybrids continued to rise, but consumer's tastes seem to favor dedicated hybrid models like the Prius, instead of hybrid sedans and cute 'utes based off normal models originally equipped with traditional powerplants.



[Source: InsideLine]

Click on the image above for our high-res gallery of the 2009 Mazda6

The 2009 Mazda6 is an all-new midsize sedan from Mazda that was designed, engineered, developed, and will be manufactured completely on U.S. soil. While the Japanese and European markets have been enjoying the new 6 (Atenza) since late last year, the North American market finally gets to bask in the sleek new bodywork, along with a bigger engine under the hood. Follow the jump to see if the latest product from team "Zoom-Zoom" can compete head-to-head with the Honda Accord, Toyota Camry, and Nissan Altima.

All photos copyright Michael Harley / Weblogs Inc.

Click above for a high-res gallery of the 2009 Mazda6.

While you'll have to wait another day to get our initial impressions of the 2009 Mazda6, the automaker has released the pricing details on its redesigned mid-level sedan.

The base "i" model starts at $19,220 (including the $670 destination charge) and comes equipped with a 170 hp, 2.5-liter inline-four sending power to either a six-speed manual gearbox or a five-speed auto with a manual shift mode. The range-topping SV, Sport, Touring and Grand Touring models will be packing a 272 hp, 3.7-liter V6 and will start off at $24,800 (again, destination charge included).

Mazda hasn't released a comprehensive break down of each model, their corresponding features and specific prices, but you can hit the jump for the official press release.

Click above for high-res gallery of all-new Mazda6 shots

Few cars have generated as much traffic for Autoblog lately as the all-new 2009 Mazda6. We have been talking about this car for a long time, sharing pics and renderings, rumors and speculation. While Mazda shared some official pics of the U.S. version recently, we just received some shots of one sitting out in the open that we wanted to share. Submitted by avid Autoblog reader Andre R., these dozen or so shots show a beautiful blue (blue is the new white apparently) sample parked next to a current generation Mazda6. The differences are pretty striking when these two vehicles can be viewed together. The front fascia and wheels are a touch busy, but what a beautiful shape Mazda designers have given the new 6.

Although similar to the Japanese and European-market versions, the USDM car gets the signature bisected grille with foglamps housed in silver pots at the lower corners of the front air dam. As we pointed out when the first official shots were released, the trunk, rear bumper, and exhaust are also different and arguably better looking than the simpler Japanese and Europeans versions. These photos also give us a glimpse of the interior, and we'll reserve judgment on how it functions until we get some seat time. The dash isn't the best we've seen and the seat material looks odd, but it could be the glass giving odd reflections. Thanks for the pics, Andre!



[Source: Mazda]

The Mazda 929 from the '90s was a rear-wheel-drive technological marvel that was ultimately unsuccessful because of its hefty price tag and Americans' infatuation with the SUV. Times have changed and big cars are cool again, with just about everybody on the market offering a large sedan. Mazda, however, is an obvious exception. The artists over at CGI Automotive decided to render out a future Mazda9 just for fun, and while it looks a bit awkward, the overall idea is pretty solid.

Out front, the blue rendering holds true to the design of the upcoming Mazda6, but Audi-like jewelry has been added to the headlamps and the lower air dams look aggressive and sporty. The bulging wheel arches borrow from the Mazda6 and RX-8, and the roof-line is tapered to give it the four-door coupe look. The one thing that would have to change is the hatchback, which might be OK on smaller Mazdas, but is unattractive for a large flagship sedan. Would we like to see a Mazda9 flagship sedan? Hell yes, the more Zoom Zoom the better. But it would have to be more distinctive and less hatch-like, or it'd suffer the same fate as the 929 of years gone by.

[Source: CGI Automotive via Carscoop]

Click above for high-res gallery of the 2009 Mazda6

Mazda recently sent out a survey request to potential customers, the purpose of which was to allow these survey takers to build a 2009 Mazda6 with whatever options, packages and colors they wanted so that the automaker could gauge which will be most popular when the car goes on sale. Unfortunately, Mazda was smart and the survey can only be taken once, but one person recorded all the information he saw and posted it on the Mazda6club.com forum. His notes after the jump give us an idea of what trim levels, options and pricing will be available when the car does go on sale, though none of it is written in stone.

It appears that the 2009 Mazda6 will be available in two basic versions: the Mazda6 i that comes with a 170-hp 2.5L four-cylinder with VVT and the more powerful Mazda6 s that's motivated by a 272-hp 3.7L V6. The Mazda6 i will be offered in SV, Sport, Touring and Grand Touring models, while the Mazda6 s will be available as Sport, Touring and Grand Touring. As far as pricing goes, the Mazda6 i SV kicks things off with a base price of $19,850 while the Mazda6 s Grand Touring tops the range with a base price of $29,150. That's quite a large range that should satisfy the wants and needs of most buyers, and features like Xenon headlamps, Bluetooth, a Blind Spot Monitoring system, rain-sensing wipers and wheels up to 18-inches in diameter should position the new Zoom-Zoom sedan well against its mid-size family sedan competition.

Check out all the packages, standard features and pricing info after the jump, but remember they may not be the same when the car officially goes on sale. Thanks for the tip, Joel!


[Source: Mazda6club.com]