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62Toyota will use Mazda's Skyactiv engine in new subcompact

It looks like Toyota is going to have a little more zoom-zoom in the future. The giant Japanese automaker has struck a deal with Mazda to use its Skyactiv engines for the possible replacement to the Yaris. The new subcompact will be built under contract by Mazda at its new factory in Mexico.

37Mazda hard at work on Skyactiv 2 engine technology

As Mazda continues the current rollout of its still-new Skyactiv technology, the automaker is already looking at improving its family of engines for even better fuel economy and emissions reductions. Automotive News reports that with stricter fuel economy and emissions regulations planned for 2020 and 2025 in Europe, Mazda will likely release engines with next-generation Skyactiv 2 technology by the end of this decade, and Skyactiv 3 units just five years later.

57Mazda6 diesel delayed until April

Diesel enthusiasts waiting on the new Skyactiv-D-powered Mazda6 will have to wait a bit longer. The shapely fuel-efficient four-door has just had its North American launch pushed back to April, due to delays in emissions testing. Mazda had originally planned to launch the Mazda6 diesel before the end of this year, making the four- to five-month delay a rather serious one.

32Mazda reports strong Skyactiv sales, plans to boost output 25%

Mazda is set to expand production of its Skyactiv engines after critical and commercial acclaim for the fuel-sipping powerplants. The Japanese manufacturer has a number of plans in the works to bump up production, with the first being a 25-percent increase in output from its Hiroshima, Japan engine facility.

1072012 Mazda3 Skyactiv

Ably Carrying The Banner For Internal Combustion

100Mazda under fire for "crass commercialization" of Dr. Seuss' Lorax [w/video]

Over on Twitter, we recently had a discussion over whether or not it was fair for the cinematic version of Dr. Seuss' Lorax to be out shilling for the Mazda CX-5. Turns out, we're not the only ones who question the logic here – the Lorax speaks for the trees, not Skyactiv CUVs, right? Seemingly of like minds, an organization called Rethinking The Automobile is circulating a petition to "Protect The Lorax" by pulling the "offensive" ads.

16Mazda under fire for "crass commercialization" of Dr. Seuss' Lorax [w/video]

Over on Twitter, we recently had a discussion over whether or not it was fair for the cinematic version of Dr. Seuss' Lorax to be out shilling for the Mazda CX-5. Turns out, we're not the only ones who question the logic here – the Lorax speaks for the trees, not Skyactiv CUVs, right? Seemingly of like minds, an organization called Rethinking The Automobile is circulating a petition to "Protect The Lorax" by pulling the "offensive" ads.

26Mazda SkyActiv is a novel approach to fuel efficiency; will it work?

Mazda is a small Japanese car company – fifth in Japanese-brand U.S. sales behind the "Big Three" of Toyota, Honda and Nissan and just behind distant-fourth Subaru – that prides itself on being different, more youthful and more fun to drive. Hence its "Zoom-Zoom" marketing theme and the goofy toothless grin on the faces of most recent Mazda products.

37Mazda Skyactiv technology is a big MPG bet on internal combustion, for now

Mazda6 Skyactiv Mule – Click above for high-res image gallery

13New York 2011: Mazda doubles down against hybrids, electric cars

We noted Mazda's somewhat unusual message to New York Auto Show attendees yesterday, the one that said: Not Electric. Not Hybrid. Not A Drag To Drive and thought we should try to figure out why Mazda is going after today's electric and hybrids vehicles with this kind of attack message. The short version: electric and hybrid vehicles won't be fun to drive until Mazda makes one.

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