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It May Be An Unfair Fight, But It's Still Fun

Yes, folks, you read that headline right. A souped up battery-electric version of a Mazda Miata took down a Tesla Model S on a quarter-mile drag strip. And it wasn't even close.


The minds at Car and Driver recently took a moment to speak with Robert Davis, senior vice president of Mazda U.S. operations, about the automaker's plans for the future. According to Davis, the rotary engine will continue to play a role in the company's products moving forward, with engineers applying the lessons learned through the SkyActiv program to the powerplant. That means the next-generation rotary will likely feature reduced internal friction and lightweight internals in a quest to redu


We don't have a clue what 2018 has in store for us, but automakers' product plans extend well into the future, giving us a glimpse of what may or may not come. Automotive News reports that Mazda is planning to offer an electric vehicle in the United States by 2018, in part to satisfy California's zero-emissions vehicle requirements.


We noted Mazda's somewhat unusual message to New York Auto Show attendees yesterday, the one that said: Not Electric. Not Hybrid. Not A Drag To Drive and thought we should try to figure out why Mazda is going after today's electric and hybrids vehicles with this kind of attack message. The short version: electric and hybrid vehicles won't be fun to drive until Mazda makes one.


Starting in 2013, Mazda will become the second manufacturer, after Nissan, to make use of Toyota's Hybrid Synergy Drive technology. In March, Mazda signed a licensing agreement with the hybrid behemoth and hopes that with a supply of hardware – presumably including transmissions, power electronics and battery packs – spilling in from Toyota, it will be able to launch its own hybrid in three year's time. However, for Mazda, gas-electrics are reportedly only one part of the advanced ve


2010 Mazda2 (Thailand-spec) - Click above for high-res image gallery


According to various reports all over the interwebs, Mazda – long known as an automaker most interested in a sporty driving experience – is currently shaking up the ranks of its management in an effort to find the right fit for its executives and enable certain individuals to have more influence over the decision making process at the Japanese automaker. It seems the organizational changes also include the creation of a new department that will oversee the development of eco-friendly


In a mild role-reversal of sorts, Mazda CEO Takashi Yamanouchi has said that his company will in fact venture into electric vehicles and hybrids, but not until 2015. In the meantime, the Japanese automaker will focus on incremental improvements in the efficiency of gasoline and diesel engines and strive for an overall weight reduction in all of its vehicles with the goal of increasing fuel efficiency 30 percent by 2015.


digg_url = 'http://digg.com/hardware/Finally_an_SUV_that_doeesn_t_suck_gas_New_2008_Mazda_Tribute_SUV_hybrid'; Mazda already has the hydrogen RX-8 and Mazda5, but the crown jewel of Mazda's environmentally better line-up may just be the brand-spanking new 2008 Mazda Tribute hybrid SUV. The hybrid is based on the current Tribute (which starts at $20,705) and we'll have to wait until closer to the new Tribute's release date sometime in the middle of the year to find out what the hybrid powertra

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