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Has Daimler's Ultralux Brand Gone From Overpriced To High Value?

Mercedes-Benz is relaunching its failed Maybach ultra-luxury division – sort of. This 2016 Mercedes-Maybach S600 inaugurates a new sub-brand with a suddenly reasonable-sounding price tag. We drive it and let you know if it still feels like big money.


It happens every year. We bid adieu to some cars and trucks that will be missed, and say good riddance to others wondering how they stayed around so long. Whether they're being killed off for slow sales or due to a new product coming along to replace them, the list of vehicles being discontinued after 2012 is surprisingly long and diverse.


Why Daimler's Ultra-Luxe Brand Couldn't Compete With Bentley And Rolls


The word "Maybach" has joined the long list of synonyms for the word "kaput." Mercedes-Benz released the price list for the 2013 models of its super-luxury sedans, with the price column simply stating "Discontinued" for each one of them.


Our sister site, AOL Autos, just dug up one of the largest rebates we've ever seen on a new car. If, for some reason, you must have a Maybach before the brand ceases production altogether, you may in line to snag a tidy $100,000 rebate. Daimler previously let slip that the company will kill the ultra-luxury brand in 2013 and replace it with a new high-end Mercedes-Benz S600 Pullman. Given that Maybach models never exactly jumped off of the showroom floor, we're guessing the German automaker need


That Daimler can't sell enough Maybach superluxury sedans to justify the brand's existence is the worst-kept secret in the entire automotive industry. The numbers don't really make a dent in what its competitors sell, and they are but a drop in the bucket of what the company moves as a whole. That's what's prompted Daimler to seek out more cost-effective alternatives to the current Maybach line, and what's reportedly forced them to move to shutter the brand in the near future.


According to an unnamed Mercedes-Benz source speaking with AutoWeek, the German automaker is killing off its Maybach line in 2013.


2011 Maybach 62 – Click either image for high-res image gallery


Maybach Landaulet – Click above for high-res image gallery


Car price guide Parker's has produced its latest depreciation lists for cars in the UK. It's probably of most use if you're shopping at the lower-priced end of the car spectrum, since a straight-up comparison would be pointless. Seven of the 10 cars with the least depreciation are Japanese, headed by the Honda Jazz, and all of them are small. Five of the 10 cars with the greatest depreciation, headed by the Maybach 57S, are English, and none of them are cheap.


2010 Maybach Zeppelin – click above for high-res gallery


Maybach Zeppelin through the eyes of David LaChapelle - click above to view high-res NSFW gallery


Maybach Zeppelin 62 - Click above for high-res image gallery


If at first you don't succeed, try, try again .As if it knows already that slapping the Zeppelin name on its slow-selling flagship limo wouldn't do the trick, Daimler is back at it with a very mild facelift to its Maybach line.


It's a brilliant marketing come-on, really. Who wants to climb into a GAZ-24, however appealing it might be to obscure-car guys, when you could sink into the all-enveloping sumptuousness of a Maybach 62? Need to get to Gorky Park quickly? A Porsche Cayenne outfitted with a meter and checkerboard detailing awaits at the curb. It's not just a fancied-up VW, still carrying the VR6 behind the Porsche crest, either. No, this Cayenne is a TechArt Magnum, packing enough horsepower to light Long Island.


The rumors, the announcement, the official photos...none of it was enough to believe a once sensible company like Daimler-Benz could have created something so outrageously, ridiculously impractical as a six-figure, all-white, high-performance, partial-convertible, super-luxury limousine. Seeing it on video doesn't quite make it believable either. (It's kinda like the Moon Landing to conspiracy theorists that way). But short of seeing it up close and in person - which we hope won't be necessary -


Mercedes has a novel idea to simulate sales of its sluggish-selling Rolls-Royce competitor. Since it's not selling as well as the company had hoped, why not crank up the price? The Maybach 57 and 62 have both received a $3,500 price increase for the 2008 model year, bringing their total tallies to $341,750 and $392,750 respectively. The Maybach marque has not lived up to Mercedes' expectations, so the German automaker been quietly smothering franchises with pillows, reducing the count of Maybach

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