If you're anything like this writer, chances are you've got a diecast model or two kicking around the house. And if one of those models replicates a Ferrari, chances are it's made by Hot Wheels. The Mattel brand secured an exclusive contract from the Maranello automaker in the late 1990s, but the latest word from Hemmings has it that Ferrari has ended its partnership with Hot Wheels and awarded it instead to the May Cheong Group.
Let's face it; Darth Vader is a thousand times cooler than Luke Skywalker. The hero might get the girl, but in the case of Star Wars, it's his sister. Vader, though, controls the Death Star, two of them in fact. It turns out that the Sith Lord has a meaner car too, at least thanks to Hot Wheels.
With the introduction of its forthcoming 2015 F-150, Ford is breaking with convention by shifting from steel-intensive construction to aluminum. But what if it weren't made of metal altogether? What if it were made of plastic instead, and packed an electric motor instead of an internal-combustion engine?
Things are looking up for Icon. The company just moved from its tiny original location to a sprawling new facility, and every machine its craftsmen produce is sold before the final bolts are tightened. There's even talk of finding ways to triple production in order to keep up with demand. In addition to the off-road titans and clever Derelict models we know and love, Jonathan Ward, CEO and Lead Designer with the company, is busy working to expand his business with corporate partnerships and new
In a perfect world, all of our favorite companies would get along merrily. But sadly, we do not live in a perfect world. Icon, the company behind some of the most lust-worthy vintage off-roaders and street machines in existence, is accusing toymaker Mattel of stealing the FJ40 Baja Edition design for a Hot Wheels die cast toy. According to the most recent Icon newsletter, Hot Wheels lifted a photo of the heavily modified FJ40, slathered a quick Photoshop job over the image and called it a day. E
If you've been waiting for someone to combine R/C cars and Ken Block's brand of gymkhana, you'll want to pay a visit to Hot Wheels. The toy maker has produced a replica of Block's rallying Ford Fiesta, and after you load the required eight AA batteries you'll be drifting it around corners WRC-style in much less time than it took Block to learn his craft.
Like floods, wildfires and tsunamis, the Ken Block marketing machine is a force of nature. The exhibition driver has partnered up with Mattel for a special line of Hot Wheels toys that include 1:64-scale die cast versions of Block's WRC Ford Fiesta in either black or white liveries. As with most Hot Wheels toys, the cars are priced at $1, which means that just about everyone can afford to find one of these in their stocking this year.
Elliot Handler provided countless hours of joy to young men and women around the world. He is one half of the team that founded the Mattel toy company in 1945. Elliot (shown at right with his daughter, Barbara), along with his wife Ruth and Mattel co-founder Harold Matson, established a business that's now a multi-billion dollar company employing over 30,000 people.
DeLorean Motor Company recently teamed up with Nike, to bring us a limited-edition sneaker modeled after the iconic, gullwing DMC-12. The Nike Dunk 6.0 DeLorean was limited to just 1,000 pairs and they sold out as soon as stores flipped the sign from CLOSED to OPEN. If you're a fan of the DMC brand but were unable to snag a pair of kicks, don't fret, because the Texas-based automaker reportedly has big plans to expand its brands.
Earlier this week we brought you amazing photos of a Hot Wheel car Mattel valued at $140,000. "WTF?!," is what we heard from a lot of readers who wondered how a $1 toy could possibly be worth more than their entire collections of late-80s Buicks and/or Mustang IIs.
John Neff checked in from SEMA all excited about Mattel's Hot Wheels booth and we totally understand. We'd be willing to bet that many regular Autoblog readers have 1:64 scale hot rods doing 360s on their desks.