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18Matchless Model X Reloaded brings old brand back from the grave

Digging up an old well-known brand name, or reviving a specific well-loved model name with modern-day components and marketing it based on past successes has turned into a tried-and-true business model in the motorcycle world. And sometimes – Triumph most notably springs to mind, and things are looking pretty good at Indian – it even turns into a success.

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