Maserati has been teasing its crossover project since 2011, which is when it first showed off the Kubang concept (pictured above). Still, the production version, rumored to be called the Levante, remains a complete mystery. The CUV was first rumored to borrow the platform from the Jeep Grand Cherokee, but new rumors indicate that the Italian, luxury crossover might actually take the underpinnings from the Quattroporte and Ghibli.
In July Fiat halted its investments in Italy, putting on hold plans for the Maserati Levante SUV to be built at the automaker's flagship factory in Turin. But Fiat CEO Sergio Marchionne, whose company owns Maserati, met with unions on Wednesday, and he may announce plans to move forward with production of the SUV at the Mirafiori factory if the CEO and the unions reach an agreement, Bloomberg reports.
Automotive News Europe reports Fiat will build its new Maserati Levante SUV in Turin, Italy. CEO Sergio Marchionne confirmed in an interview that the luxury utility will be manufactured at Fiat's flagship plant, and that the Mirafiori facility may build an Alfa Romeo SUV variant as well. Reports as far back as 2011 originally suggested the Italian-branded luxury SUV would be built in Detroit alongside its Jeep Grand Cherokee relative. Marchionne now says Fiat will construct both Maserati and Alf
Maserati's product plans have taken a few wild turns, but as we get closer to production dates for the long-awaited offerings things are getting a wee bit clearer. The the sixth-generation Maserati Quattroporte is here, and a quick recap according to a report in Car and Driver has the smaller Ghibli sedan on Chrysler's LX/LY platform next, then the next-generation GranTurismo coupe and cabrio on a Maserati platform, then the Kubang SUV concept (pictured) that, for production, will become the lar
Building on the introduction of the GranCabrio MC that debuted at the Paris Motor Show, Maserati is planning three new models over the next couple of year in an attempt to raise sales to 50,000 units annually by 2015. While we think that that is a pretty lofty goal for a boutique automaker, redesigning its flagship sedan and adding two all-new models in popular segments sounds like a great plan of attack
It shouldn't even need to be said, but Kubang just isn't a good name for a Maserati – and that's not just because it sounds like onomatopoeia for the noise a Biturbo makes just before it becomes a Monoturbo.
It's go time over at the Modena headquarters of Maserati. The automaker itself set the ambitious target of doubling its sales figures, but its corporate overlord Sergio Marchionne wants the brand to increase their sales tenfold. That's ambitious and then some, and in order to get there, the Trident marque is going to need some new product.
Sergio Marchionne is looking to expand the Fiat Group empire, and one of Mr. M's plans is to bringing more Maserati vehicles into the world. And we're not talking about a small jump in sales either. Marchionne wants to expand Maserati sales tenfold.
Ferrari's high-revving powerplants are the beating heart of any of its road or racing cars, but the Prancing Horse's own aren't the only vehicles to carry Ferrari engines. Lancia, Alfa Romeo, Maserati and countless Formula One teams have benefited from Maranello's powertrain expertise. But an SUV made in Detroit? Has the rapidly integrating Fiat-Chrysler empire lost the plot?