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22Marchionne aims Maserati at Porsche and Bentley

Expanding an automotive empire is tricky business. You can either pit one brand within the group against another, or you have to differentiate them significantly. Volkswagen has opted for the former, with numerous competitors from different group brands in the same segments, but the Fiat/Chrysler group over which Sergio Marchionne presides is going the other route.

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