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Lancia di Lancia launches in Venice – Click either image for high-res image gallery

It must be hard for most companies to justify multi-million-dollar sponsorship deals in times like these, but when the chips are down, you'd figure alcohol companies would still be doing just fine, if not better. So it comes as a bit of a surprise that Martini, a name with a rich heritage in motorsport sponsorship, has pulled back out of racing again.

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