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Watch out, Lexus: Hyundai considering premium brand
Hyundai's product line-up has been both steadily improving and moving up-market, first with the launch of the Veracruz luxury SUV and now with the announcement of the upcoming Genesis RWD V8 luxury sedan. The emergence of the premium Hyundais has lead to industry speculation that the burgeoning Korean carmaker could be considering the launch of a separate premium brand to compete with its Japanese rivals. Although they've far from confirmed any such decision, Hyundai execs have suggested it could be in the cards. Product planning VP John ... Read more →
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Watch out, Lexus: Hyundai considering premium brand 2 years ago on Autoblog
Hyundai's product line-up has been both steadily improving and moving up-market, first with the launch of the Veracruz luxury SUV and now with the announcement of the upcoming Genesis RWD V8 luxury sedan. The emergence of the premium Hyundais has lead to industry speculation that the burgeoning ...
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