Despite the absence of any discernible branding, Philip Morris International and its Marlboro brand have reportedly renewed their sponsorship of Scuderia Ferrari.
We're sure you remember Zahir Rana, the gentleman who piloted a Ferrari Enzo into the Atlantic Ocean during last year's Targa Newfoundland. When the gentleman took his co-pilot and his car for a swim, he happened to be wearing a racing suit once worn by Rubens Barrichello. Back when the Formula One racer drove for Ferrari, the team was sponsored by Marlboro, which meant the cigarette company's logo was plastered all over the the suit. As it turns out, Health Canada takes a dim view of tobacco ad
Good motorsports films don't come up terribly often, but now and again, we get lucky. In 2011, we were graced with the very fine Senna documentary, and it appears there's another period Formula One racing piece that could be worth watching on the silver screen soon: Rush.
Tobacco advertising has been banned from Formula One racing for several years now, but that doesn't appear to be deterring either Ferrari or Philip Morris. The two companies have just announced a renewal of their partnership over the team officially known as Scuderia Ferrari Marlboro through 2015.
Following more than a week of controversy regarding its livery, Ferrari has capitulated for this weekend's Spanish Grand Prix. For more than a decade, the Ferrari Formula One team has been sponsored by Marlboro cigarettes. Ever since tobacco sponsorship was banned from F1, however, traditional Marlboro branding has been absent from the Italian cars.
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