marketing

Ford has adopted a new ad slogan designed to ward off complacency after successful run of nearly six years. The company is reportedly retiring its "Drive One" tag line for "Go Further," which will be used in marketing campaigns in both the U.S. and Europe. Ford had been using the line "Feel the ...

Volkswagen has once again proven itself capable of crafting some seriously clever advertising, and with the Super Bowl quickly approaching, all eyes have turned to the automaker to see what the company has in store this year. In order to stoke even more interest, Volkswagen has released what it ...

The Detroit Free Press reports General Motors may be out to reorganize its marketing effort once again. According to the report, Chief Marketing Officer Joel Ewanick noted at the 2012 Detroit Auto Show that the company is currently in the process of reviewing the agencies that handle media buying ...

No matter what you think about the BMW brand or its vehicles, you've got to admit that it's got the greatest slogan of any car company, ever. "The Ultimate Driving Machine" is one of those timeless phrases that ad execs dream about and companies pay millions to come up with. According to The New ...

Moments of brilliance can lurk in the most unexpected places. The character Red from "That '70s Show" once pontificated, "Being a man is all about doing things you don't want to do." Herb Younger knows that better than most. The guy bought a 1965 Chevrolet Impala SS with a 396 brand new, spending ...

If you ask us, this 25 Hottest Products for 2011 list in Advertising Age isn't exactly packed with automotive excitement. But with Dove soap, Malt-O-Meal, and Goldfish crackers also claiming spots, perhaps we shouldn't be surprised that it's a Chevrolet Cruze, rather than a Camaro headlining the ...

According to Toyota, over the last 30 years the company has sold a staggering 9 million Camry models in the United States. In other words, practically everyone has had some experience with Toyota's ever-popular mid-sizer. Toyota wants to explore how those figures have impacted the world around us ...

General Motors is set to give its "Chevy Runs Deep" ad campaign some tweaking a little less than a year after the slogan was adopted. According to Bloomberg, GM has found that while the campaign has helped steady sales, it hasn't exactly pushed potential buyers into the driver's seat. Chevrolet ...

Fiat's return to the States after a 28-year absence has sent sales of its too-cute 2012 Fiat 500 soaring. Even better for Fiat, more than half of U.S. buyers are shelling out the dough to put higher-end 500s in their driveways. According to Automotive News, half of the 500s sold to date have ...

Hyundai and Kia have a unique relationship. The two automakers are owned by Hyundai, which is a conglomerate consisting of several companies. But while the two automakers share engineering and development resources, they have separate sales, marking and distribution organizations. So how do the ...