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    Report: 2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]
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    The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded ...

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    Video: Dodge Durango to stay classy with Ron Burgundy as spokesperson [UPDATE]
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    The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a ...

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    Report: 800k car names trademarked globally, suddenly alphanumerics seem reasonable
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    What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever ...

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    Report: PSA aims to sell Chinese on French quality by giving them wine
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    China is the house that every robber baron is trying to break into. PSA Peugeot Citroën has been in-country since the early eighties, getting there with Volkswagen, but the French brand largely spent its time sniffing the plum blossoms while the German brand grabbed the dragon and tamed it. ...

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    Report: Cadillac's new ad campaign to tell you how to get lucky
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    Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky." The campaign is fairly ...

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    Official: Daimler promotes AMG boss Ola Källenius to marketing chief
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    There's been a mild shakeup at the top of the ranks at Mercedes-Benz. Joachim Schmidt, the nearly 65-year-old Executive Vice President of Sales and Marketing for Mercedes passenger car operations and member of the Board of Management, has opted to retire. His replacement will be Ola Källenius, ...

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    Report: GM headed back to Super Bowl in 2014
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    After opting not to advertise during this year's Super Bowl because of the ad rate – about $3.8 million for thirty seconds – Variety reports that General Motors has bought airtime during the 2014 Super Bowl at roughly the same rate. When ex-GM marketing chief Joel Ewanick pulled out ...

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    Report: Proposed advertising merger will bring competing auto brands under one roof
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    Publicis Groupe SA and Omnicom Group are a pair of major marketing companies that are on the brink of merging, a move that will form the largest advertising company on the planet. Naturally, this effects the automotive world, as the two companies count a number of ad houses that service the ...

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    Video: Shocking public restroom 'accident' is one way to discourage drunk driving
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    If you thought the recent distracted driving campaign from Mini in Mexico was messed up, then check this out. The UK Department of Transport has teamed up with advertising company Leo Burnett Worldwide to create a new ad campaign called Pub Loo Shocker with the hopes of reducing drinking and ...

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    Video: Alfa Romeo Guilietta to star in Fast & Furious 6 [w/video]
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    We wanted to play this one straight, but since it involves Fast & Furious 6 we just couldn't figure out how. Alfa Romeo is touting the role of the Guilietta in the next episode of car guys and gals versus bad guys and gals, and the now-Europe-inclusive franchise is using the post-stunt ...

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    Official: Mazda reveals new 'Game Changers' advertising campaign
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    Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past – like it did with ...

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    Report: Chrysler to veer away from 'Imported From Detroit' message?
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    Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years ...

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    Official: Cadillac executive appointments have global flair
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    Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of ...

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    Report: Ex-GM VP LaNeve takes over Lincoln ad agency
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    Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. ...

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    Read This: Why do carmakers still fail to get what women want?
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    Automakers have a long and checkered past when it comes to attempting to market cars specifically to woman buyers. Stabs at attracting the female sex have ranged from the subtly sexist notion that woman are really only shopping on behalf of their children's needs, to out-and-out condescension of ...

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    Opinion: General Motors shaking up its marketing... again
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    One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days – strong rumors that the Chevrolet and Cadillac ad accounts are ...

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    Video: Watch NASCAR racer Jeff Gordon put one over on a used car dealer... sorta
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    Full Disclosure: in my younger days, I loved nothing more than tormenting passengers with my behind-the-wheel hijinks. Once, after a particularly artful handbrake turn on a two-lane at around 50 miles per hour, I left one backseat occupant crying in their own lap. This isn't necessarily something ...

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    Video: Best bus stop ever makes public transportation way more interesting
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    For all the advantages public transportation offers, relying on your local bus is typically about as entertaining as taking in someone's lint collection. Telecommunications giant Qualcomm set out to remedy that scenario at one stop by switching out the bus schedule on the wall for a URL. ...

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    Video: Hyundai lets loose another Super Bowl ad
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    Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young ...

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    Video: Behold, Kia's Space Babies Super Bowl commercial
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    Kia is out to answer life's big questions in its ad for the upcoming Super Bowl. Questions like: Where do babies come from? The spot follows one father as he spins a tale to shield his young son from the world of adult truths. The story starts on planet Babylandia, where infants of every species ...

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