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marketing campaign

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    Video: Jaguar unveils new global brand direction with "Alive" commercial
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    Jaguar's turnaround has taken its next public step with a new global brand direction and a marketing campaign called "Alive." The marketing will lock in on Jaguar's visceral connection with buyers, "positioning the brand as animate – seductive, emotional, unique, energetic and ...

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    "Like always," Saturn unveils new advertising campaign
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    "Like always, like never before."Sibling site Adjab reports that Saturn will be taking a different tactic in marketing its new vehicles: the Aura, Outlook, and Sky. According to the linked article Brandweek, the marketing campaign will be promoting all the vehicles as a unit with the ...

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