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19Jaguar unveils new global brand direction with "Alive" commercial

Jaguar's turnaround has taken its next public step with a new global brand direction and a marketing campaign called "Alive." The marketing will lock in on Jaguar's visceral connection with buyers, "positioning the brand as animate – seductive, emotional, unique, energetic and high-performance – while asking consumers, "How alive are you?"

7"Like always," Saturn unveils new advertising campaign

"Like always, like never before."

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