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Automakers have always known that the best way to sell a car is to put potential buyers behind the wheel. With that in mind, savvy car manufacturers have tapped into the rental car industry to entice renters – studies show they are twice as likely to buy a new vehicle within the next six ...
"Import intenders" is the term used for car buyers who don't even consider domestic vehicles when planning their next purchase. And according to J.D. Power, they make up 54-percent of car buyers. In spite of Detroit's efforts, and in spite of improving testing scores, the Big Three have been ...