maritz research

How disinterested are consumers in their cars? According to a new study reported in The Detroit Free Press, more than 10 percent of new car buyers can't be bothered to take a test drive. The study, conducted by Maritz Research, surveyed over 80,000 people who had bought 2012 model year vehicles, ...

In what might turn out to be one of the biggest games of "he said, she said," in the history of the world, Maritz Research, an automotive market research company, is claiming that the government's Cash for Clunkers program actually boosted auto sales by much more than previously thought. Maritz ...