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Cinderella teams, surprises and upsets are good business for the car companies that sponsor the NCAA men's basketball tournament, and even though there are no fairy tales left in this year's event, business keeps looking up.


The whole "SUVs as dinosaurs" trope has become something of a threadbare cliché among auto writers, but that doesn't mean the wider world of consumers has caught on to the Jurassic nature of our line of thinking. That's what General Motors appears to be betting on, at least. Just check out Buick's first television spot for its 2013 Encore, the tiny crossover that is pushing the Tri-Shield into territories unknown while looking to outrun the brand's reputation as a refuge for elderly clien


Consumer Reports has added itself to the insanity that is March Madness with a bracket all its own. Consumer Reports will crown this year's driver's choice champion with an NCAA Tournament-style bracket made up of four "regions," which in this case relate to types of cars.


Despite GM's widely promoted "value pricing" program, the automaker is still a compulsive user of short-term incentives to boost sales. Coming up, the GM "March Madness" promotion (and was there ever a more appropriate tagline?).

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