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Just like any other retail store, car dealerships are as much about branding as they are about selling products. So when Marc Heitz decided to design his Chevrolet franchise to resemble more of an outdoor enthusiast store rather than a conventional Chevy dealer, General Motors stepped in by ...
Avid waterfowl hunter Marc Heitz knows ducks would rather land on a pond already populated by ducks. Heitz is also a Chevrolet dealer, and when it came time to build a new facility, he figured car shoppers were a lot like ducks. "When people see other people on our lot, they're comfortable ...