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Whoops, eh? - Canadian Ford ad spurs backlash
The Catch-22 with advertising these days is that someone will undoubtedly be offended if your campaign is clever enough to be memorable. Ford of Canada came up with such an effort for the Escape, showing the CUV wearing a bumper sticker with the phrase "drive it like you stole it," and the tagline "Built for life in Manitoba." Innocuous enough, you say? Apparently not. We can't say for sure if it's just people looking for things to get offended over, or if Canadians are just hypersensitive to Manitoba's reputation as a car theft hotspot. ... Read more →
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Whoops, eh? - Canadian Ford ad spurs backlash 1 year ago on Autoblog
The Catch-22 with advertising these days is that someone will undoubtedly be offended if your campaign is clever enough to be memorable. Ford of Canada came up with such an effort for the Escape, showing the CUV wearing a bumper sticker with the phrase "drive it like you stole it," and the tagline ...
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