We really do think that a small, fuel efficient and comparatively inexpensive pickup truck powered by a modern diesel engine is a good thing for the American market... it's just too bad that it has to come in such an ungainly package. While the standard-fare pickup from Mahindra isn't exactly a looker in its base form, the American-spec TR40 seen in these spy shots is arguably even less attractive after its updates.
Rather than get all hung up on what's in a model name, Mahindra may want U.S. consumers to become more familiar with the new-to-America brand itself. Initially, the Indian automaker's mid-sized pickups were expected to carry the "Appalachian" moniker when they came to America, but now, PickupTruck.com is reporting that the trucks will probably go alphanumeric, if recent patent filings for TR20 and TR40 designations are anything to go by.
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