mahindra diesel


Mahindra's diesel pickup drops 'Appalachian' name

While it might not be the prettiest girl at the prom, we're still extremely intrigued by Mahindra's upcoming diesel pickup for the American market. Up until today, we've been referring to the new truck as the Appalachian, though reports now indicate that it will drop that moniker. Apparently, the Indian company wants to highlight its own name in an effort to build some much-needed brand recognition in a market it has never played in before. For that reason, some sort of nondescript name made from numbers and/or letters is to be expected. ... Read more →

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