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44Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group of suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.

53Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).

20Five Mind-Blowing Innovations from Mercedes-Benz

On a recent trek to Germany, Mercedes-Benz pulled back the veil on its tech strategy for the next few years and provided Autoblog with a glimpse into what we'll find in its next generation of vehicles. With more than 2,000 patents filed in 2009 alone, the technologies range from the mind-blowing to the mundane, and we've handpicked the most innovative, forward-thinking features bound for future Benz models.

26Report: Mercedes-Benz developing 'Magic' active body control

Mercedes-Benz has codenamed its latest suite of driver convenience aids "Magic," and the automaker will soon introduce a Magic Carpet Magic Body Control suspension technology and a Magic Sky Control roof tech. Sadly, there are no wizards nor Tinkerbells involved in any of this, just a whole bunch of electro-hydraulic and magnetorheological engineering.

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