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It seems a pretty safe assumption that if Joel Ewanick agreed to join General Motors as its Vice President of Marketing after less than two months in the same job at Nissan, he must have been promised a lot. Specifically, he was probably given complete control over everything marketing related for ...
BMW's short film series, 'The Hire,' was arguably the most engaging advertainment ever created by an automaker. The cars, the driving, the production and even the story lines were enough to keep you transfixed throughout each seven-minute spot.In celebration of us finally dropping the cash to ...