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The Level Field Institute, a group comprised of retired domestic auto workers, is telling consumers "What you drive, drives America" in an attempt to convince car buyers to purchase vehicles from the-group-of-nominally-domestic-automakers-previously-referred-to-as-the-Big-3. The ad campaign uses a variety of statistics to drive home its point, including the fact that direct employment by the US automakers is roughly 3.5 times that of the "transplants" (foreign automakers that produce v

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The Detroit Free Press undertook what had to be an excruciating task - breaking down the content of vehicles from the top six manufacturers in the U.S. - to determine how much of the vehicle Americans are buying is actually "domestic" or "foreign". These are murky waters, even for those of us that work in the auto industry.

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