What's in a name? In Lyon, France, it can mean the difference between Daimler running its Car2go car-sharing service and taking a little break.
Instead of throwing in a set of steak knives to clinch a big sales deal in Paris, advertising company JCDecaux has thrown in a low-cost bike rental service to seal a bus stop advertising contract. The service will allow people to pick up their ride from one of 1,450 planned bike stations across Paris using a credit card. Planned to be in operation by the end of the year, over 20,000 bikes will be available for residents to use in the city which has recently added bus lanes and widened footpaths
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