- You are here:
- Auto News >
- luxury retail
luxury retail
-
0Official: Audi opens first digital showroom in London [w/video] 1342623960
When BMW recently opened a store on Paris' Avenue George V, that was first and foremost a retail play that offers interaction with its cars. Audi has just opened Audi City, a metropolis cyberstore in London, and gone the other way: this is where you go to buy a car as if you were shopping in a ...
-
Official: BMW opens a luxury brand store on Avenue George V in Paris 1338379140
BMW has opened a new "Brand Store" on Avenue George V in Paris, not just as a way to initiate tony walking traffic into the brand, but as a salvo in a "comprehensive programme" of luxury retail warfare. Said company CEO Ian Robertson, "We aim to be the benchmark in automotive retail." The ...
Loading
