Each member of the Teutonic triumvirate – BMW, Audi and Mercedes-Benz – is battling to be the world's Number One luxury maker. BMW has won the title for the past seven years running, but Audi CEO Rupert Stadler (shown above) has told Reuters that as of "2020 at the latest" his company will overtake BMW. That sounds quite soon, but it's actually a less aggressive target date than it once was: Stadler had previously planned on 2015 being the year when Audi sold more cars than its Germa
Luxury car sales are off by at least one-third compared to last year's numbers, and the end is probably not in sight. In past recessions, the wealthy have been insulated by their money, but not this time. Real estate and banking are responsible for a large amount of the financial pickle we're in, and as those sectors get walloped by reality, the luxury cars typically purchased by agents, brokers, and bankers are languishing.