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40Will the Tesla Gigafactory be too big?

With pro football season about to begin, we thought it appropriate to use a gridiron metaphor: one research firm is estimating that Tesla Motors will outkick its coverage when it comes to the Gigafactory it's planning for the western US, likely Reno, NV. The electric-vehicle maker has said needs the giant battery plant because its annual sales will reach a half-million by the end of the decade. Lux Research is saying the company's EV sales will be closer to about half that.

AddLithium-ion battery costs will still be about $400/kWh by 2020

Count Lux Research among the pessimists when it comes to the costs of lithium-ion battery packs.

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