lucerne

After 50 years on the shelf, Buick is dusting off the 'Super' name for upcoming variants of the Lucerne and Lacrosse. Due to be unveiled in New York next week, the two vehicles will receive more power and an upgraded chassis, in addition to exclusive content and upgraded trim. A Buick spokesman ...

UPDATE 1: Added photos of the Lucernes assembled en masse. UPDATE 2: All images now link to hires copiesWow, GM's bringing so many Buicks to SEMA, we're giving them a showcase post all their own. Hell bent on getting the message across that the Buick brand isn't just for Sansabelt-wearing retirees ...

Buick's marketers are caught between a rock and a hard place, or more accurately between the aging baby boomers of its core market and the younger Gen-Y buyers it needs to grow the brand. With the average Buick owner nearing retirement age, brand managers are trying to play both sides of the fence, ...

The dedicated General Motors supporters at GMInsideNews are tired of waiting for GM to come up with the compelling model lineups that will propel its brands back to market leadership, so they've taken matters into their own hands, with a minisite called Revitalization in Action.The first marque to ...

In the world of large sedans* equipped with side airbags, some do a better job than others at protecting occupants according to the latest results from the Insurance Institute for Highway Safety (IIHS). Achieving the top score of "good" are the Chevrolet Impala and Toyota Camry (this serious ...

The Wall Street Journal is reporting on a rather disturbing trend among younger buyers of new and used cars - the tendency to buy outside of the culturally acceptable boundaries of age and generation. Why, there's an absolute epidemic of young adults, some not even yet out of their teens, cruising ...

General Motors would like to us view the Lucerne as one of its Value Pricing success stories. The big FWD sedan is selling well with few incentives, which means its average transaction price is staying relatively high. Buick has sold 22,124 Lucerne's in the first quarter, but is expecting to build ...

Tiger Woods is used to long, commanding drives-- in fact, one could say he's made a habit of them. But the PGA's biggest star is set to trade in his golf clubs for a dirt oval stock car -- and in New Zealand, of all places. The Buick spokesman will dice it up with other celebrities (including ...

Dr. Dre is over 40 years old. Grandmaster Flash? Knockin' on the big 5-0 (and we're not talking about the police, yo). So... what's an aging rapper to drive when arthritis rules out high-riding Escalades and Hummer H2s? Chrysler 300? Been there, DUBbed that. So perhaps the next logical step is a ...

Consumers apparently were not waiting for the latest Consumer Report on what vehicles to purchase. According to Don Hammonds of the Pittsburgh Post-Gazette, the new full-sized Buick Lucerne, which replaces the LeSabre and the Park Avenue; and Ford's new mid-sized Fusion, one of two replacements for ...