Luc1 Motorsport does advertising right. Again.

Zach Bowman — Thu, 20 Dec 2012 17:00:00 EST

Filed under: Motorsports, Europe, Videos, Motorcycle, Humor

Last year, Luc1 Motorsport rolled out a nine-minute-long video as a way to thank the team's sponsors for their support over the 2011 season. Now the crew is back with another supermoto infomercial, and while the 2012 clip may not be as intense as last year's, the video is no less entertaining. While our French is about as rusty some of the vehicles in our stable, the basic plot seems to follow Sylvain Bidart as he frantically races to catch a plane to make a race.

After failing to run down his first flight on the runway, Bidart has to enlist the help of a private pilot, but not before scoring the man some much needed spray lubricant. This, of course, serves as a perfect excuse to go sliding through warehouses and manufacturing facilities in search of the much needed spray can. As if we needed an excuse to watch that kind of sideways highlight reel. Check out the video below for yourself.

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Luc1 Motorsport does advertising right. Again. originally appeared on Autoblog on Thu, 20 Dec 2012 17:00:00 EST. Please see our terms for use of feeds.

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Nine minutes of supermoto action is our idea of a great infomercial

Zach Bowman — Wed, 14 Dec 2011 19:59:00 EST

Filed under: Motorsports, Performance, Etc., Europe, Marketing/Advertising, Videos, Honda, Motorcycle, Racing

It's easy to forget the motivation behind Ken Block's ridiculous gymkhana video series. At the heart of the tire smoking action, Block is simply paying the piper. All of those drool-inducing slow motion shots of the stunt driver's old Subaru WRX STI and new Ford Fiesta feature a smattering of sponsor stickers beating their way into our psyches. Block has even gone so far as to call one of his gymkhana flicks an infomercial.

French Supermoto National Championship winner Sylvain Bidart has put his own spin on giving sponsors a shout out with a new video of his own. Bidart and the Luc1 team take a tour of their major sponsors, from Honda and Michelin to Ixon and Intermarche, and the video includes plenty of awesome riding inside the factories themselves. The result is nine minutes of awesome riding cleverly disguised as an advertisement. Or maybe that's the other way around. Either way, hit the jump to check it out for yourself. It's an advertisement we'll be watching over and over again.

Continue reading Nine minutes of supermoto action is our idea of a great infomercial

Nine minutes of supermoto action is our idea of a great infomercial originally appeared on Autoblog on Wed, 14 Dec 2011 19:59:00 EST. Please see our terms for use of feeds.

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