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The Thrill Of Victory. The Agony of Defeat. Rarely does one person get to experience such highs and lows within mere hours of each other, but when it happens, the comedown is often all the more painful. Just ask Santaquin, Utah resident David Dopp. The Frito-Lay truck driver won a green Lamborghini Murciélago LP640 Roadster, grand prize in the "Joe Schmo To Lambo" contest operated by Maverik gas stations and teamgive.org last month.

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Lamborghini Murciélago LP 640 "Bat" by JB Car Design – Click above for high-res image gallery

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Lamborghini Murciélago by Status Design – Click above for high-res image gallery

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Lamborghini's pushing to ring up 3,000 sales per year, about 500 more than they currently move. Were they to drop a new Miura, revived LM002, or some other new model, they'd likely reach that target without any problem. Lambo Capo Rupert Stadler isn't in favor of spending the considerable development dollars it would take to bring a new model to market. Before coming out with a new car, it's more prudent for Lamborghini to sell its capacity of Murcielagos and Gallardos first.

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Click image for a gallery of the record-setting LP640

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UPDATE: Check out the live reveal

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Our mates across the pond at PistonHeads say they've got it on good authority that Lamborghini is indeed producing a Superleggera version of the too-hot-to-handle Murcielago.

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Click image for photo gallery

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It's only cool when Lamborghini does it. Other carmakers can try, but it's only cool when Lamborghini does it. It may amount to chopping off the roof, cranking up the engine or simply slapping some decals on the side, but when the Raging Bull rolls out a special edition, it's show-stopping.

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As shapely as it may be, the Miura Concept is not the way of the future for Lamborghini. At least not according to Lamborghini CEO Stephan Winkelmann who is quoted saying, "Retro design is not what we are here for. So we won't do the Miura, even as a limited edition." Despite rumors of a limited run of Miuras, a nuovo LM002, and a possible Espada redux, future Lambos will focus on being leaders in their segments rather than homages to the past.

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Building on Lamborghini's already high look-at-me factor, this collaboration between Gianni Versace SpA and Lamborghini was built to celebrate Milan Fashion Week. Based on the fire-prone fire-breathing LP 640, this is another in a line of limited edition Lambos that have made their way to market over the years. Italians love a reason to celebrate, whether it be anniversaries, partnerships, or fashion.

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