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loyalty

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    Study: Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests
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    Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers – just to keep the ones they have and try to attract others. That's what the Polk Automotive Loyalty Awards are all about. ...

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    R.L. Polk hands out awards for loyalty; GM and Toyota clean up
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    R.L. Polk & Co. announced the winners of its 11th Automotive Loyalty Awards during the 2007 Automotive News World Congress a week or so ago. Some of the companies and cars that won may surprise you. First off, General Motors won the Overall Manufacturer award... for the seventh consecutive ...

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    J.D. Power reports Toyota ranks highest in customer retention
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    J.D. Power and Associates released its 2006 Customer Retention Study today, and to no one's surprise Toyota tops the list. The Japanese automaker averages a 63.9 percent customer retention rate, which means that of people who purchase a Toyota vehicle, about 64 percent purchase another one as their ...

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