Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers – just to keep the ones they have and try to attract others.
Own a Leaf? Nissan would like to keep buyers of its all-electric car it in the proverbial family by offering a $1,000 loyalty discount towards other Nissan vehicles, even those dirty, nasty gas-powered ones.
R.L. Polk & Co. announced the winners of its 11th Automotive Loyalty Awards during the 2007 Automotive News World Congress a week or so ago. Some of the companies and cars that won may surprise you. First off, General Motors won the Overall Manufacturer award... for the seventh consecutive year. While GM's future is looking a little rosier right now, the past seven years were not as kind. Turns out GM faithful didn't care. Next up is the Make, or brand, with the most loyal customers. You'll
J.D. Power and Associates released its 2006 Customer Retention Study today, and to no one's surprise Toyota tops the list. The Japanese automaker averages a 63.9 percent customer retention rate, which means that of people who purchase a Toyota vehicle, about 64 percent purchase another one as their next vehicle. Toyota actually beat out its own brethren this year, narrowly replacing Lexus (63.2%) at the top of the list. This news isn't surprising, merely because Toyota's image of quality and cus