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    Study: Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

    Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers – just to keep the ones they have and try to attract others. That's what the Polk Automotive Loyalty Awards are all about. ...

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    R.L. Polk hands out awards for loyalty; GM and Toyota clean up

    R.L. Polk & Co. announced the winners of its 11th Automotive Loyalty Awards during the 2007 Automotive News World Congress a week or so ago. Some of the companies and cars that won may surprise you. First off, General Motors won the Overall Manufacturer award... for the seventh consecutive ...

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    J.D. Power reports Toyota ranks highest in customer retention

    J.D. Power and Associates released its 2006 Customer Retention Study today, and to no one's surprise Toyota tops the list. The Japanese automaker averages a 63.9 percent customer retention rate, which means that of people who purchase a Toyota vehicle, about 64 percent purchase another one as their ...


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