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low rolling resistance tire
Unless we're talking about tires used for specific conditions (snow, summer, off-road, etc.), we imagine most new car buyers don't think twice about the rubber on their ride. J.D. Power and Associates does, and it recently rated consumer satisfaction for the top tire brands in various vehicle ...
Tires get overlooked in the headlines about fuel economy and CAFE standards, which is a little odd. After all, a car's tires are the only contact it has with the road, so more efficient rubber means more efficient use of fuel, and even tiny gains spread over the huge number of road-going vehicles ...
Low rolling resistance tires usually bring fuel economy at the expense of noise, comfort and performance. Something's got to give, and to make the doughnuts turn more easily, engineers have to crank up the amount of silica in the tread formulation, resulting in noisy, wimpy tires. Goodyear's new ...