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What really makes a Subaru a Subaru? Love?
Thanks to Subaru's newest marketing campaign, we finally know what really makes a Subaru a Subaru. Love. Really? Allow Tim Mahoney, chief marketing officer for Subaru of America, to explain, "Love is the most powerful emotion and 'I love my Subaru' is the most used phrase I hear about our brand. We wanted to show the bond between Subaru owners and their cars through this work." While it seems that current owners may love their cars, Subaru's research into the subject shows that the majority of the population have no strong feelings toward the ... Read more →
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What really makes a Subaru a Subaru? Love? 1 year ago on Autoblog
Thanks to Subaru's newest marketing campaign, we finally know what really makes a Subaru a Subaru. Love. Really? Allow Tim Mahoney, chief marketing officer for Subaru of America, to explain, "Love is the most powerful emotion and 'I love my Subaru' is the most used phrase I hear about our brand. We ...
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