Infiniti's aiming to make a big splash with its foray into the European market, but it's going to be an uphill battle against the continent's established native luxury brands. That's why the premium Nissan brand has teamed up with one of Europe's most renowned names in luxury products, Louis Vuitton, to produce a new concept car to be unveiled at the upcoming Geneva Motor Show.
Nissan recently launched the Infiniti brand in Europe, but as the automaker discovered when it began selling it's premium wares in the U.S., there's more to competing with the Germans than just building quality automobiles.
Motor Trend is disputing yesterday's published reports that Brit luxury/sports car manufacturer Aston Martin will be sold to Louis Vuitton. According to MT, which cites "well-placed" UK sources, Aston's bags are packed and ready to leave Ford, but they do not have that iconic "LV" logo on them. Apparently the buyer is a group of high-finance types we've never heard of. They're set to pony up around $1 billion for the storied automaker.
That didn't take long, did it? Apparently Aston Martin is a hotter brand than we thought, as CAR online is reporting that two European luxury good firms, neither with experience in the automotive industry, are both interested in the marque. Swiss-based Richemont, who you might know by its Cartier brand of French jewelry and watches, and French holding company LVMH, best known for its Louis Vuitton and Fendi brands of luggage and hand bags, are the two companies that could potentially pay up to $